Willie's passion for chocolate was born of a love of adventure. That spirit took him to Venezuela, led him to buy Hacienda El Tesoro high in the cloud forest, and remains with him as his quest to make great chocolate takes him on the cacao trail around the Equator into the forests of the world, in search of the finest beans.

The chocolate is all about flavour. Great cacaos are like fine wines, each one with its own stunningly individual flavour born of its specific genetics, soil and climate. One might taste naturally of nuts, another of summer fruits. It is to capture these subtle notes and unique flavours that he makes all my chocolate from the bean- which is called bean to bar chocolate! He buys single estate cacaos direct from the farmers, roast them in antique ball roasters and make them into chocolate using just raw cane sugar and natural cocoa butter – no soya lecithin, no vanilla, nothing that gets in the way of the flavour of the bean.