Wholesome food brand, Higgidy, has been making great tasting food that’s packed full of top-notch ingredients since 2004, driven by a desire to bring innovation and great flavour to the pie, quiche and savoury snacks sector, whilst being kind to people and the planet.

Higgidy’s award winning portfolio includes multiple Great Taste Awards, British Pie Awards and Veggie Awards, using only top quality ingredients from trusted suppliers - finishing every pie, quiche and roll by hand.

Innovation is also a key ingredient in Higgidy’s success with their generously baked range of meat or veggie filled pies, delicious individual or sharing quiches and convenient snacking packs of Mini Muffins, Rolls and Little Lattices -  providing even more convenient mealtime and snacking solutions for busy people.

Higgidy is the biggest new shopper recruiter brand in the savoury pastry category, claiming 20% of new shopper spend on branded lines.  Higgidy believes this is as a result of carefully targeted marketing and brand innovation which is exciting interest in the category.

Honesty and transparency is important to the way Higgidy works with their customers. Believing that no good food should go to waste, Shoreham-based company Higgidy has been making donations of any extra product to Fare Share in Sussex & Surrey since the company began 20 years ago.

• Baked Generously – brimming over and gloriously imperfect.
• Bursting with flavour and full of quality ingredients
• Range of products to deliver great tasting food for home consumption and food on the go.

Why stock Lucky Higgidy?

• 70% of range is vegetarian and vegan
• Award winning products