Joe Tea was founded with $1000 in 1996. Back then there was only one flavor: Pink Lemonade. Their father would load his car with as many cases as he could fit and drive as far and as long as it took to make a sale. He would regularly journey from New York to Vermont and back (about 500 km). Success was slow, and failure seemed inevitable.

The competition had more money and more trucks. But there was one thing they didn't have - Joe's Lemonade! Joe's Lemonde found its first home in general stores. These are small family shops that sell a little bit of everything. Over time they sold a lot of Joe Tea! They become destinations for the sweet taste of fruit teas and lemonades.

The story continues slowly and incrementally, one mouth at a time. Joe Tea is a family business in every sense of the phrase - from the four of them to their incredible team of employees to all of the loyal customers around the world, they consider anyone who loves this brand a part of their family. When you try your first Joe Tea or Lemonade, close your eyes and enjoy the ride!

Why stock Joe Tea?

  • Inviting packaging that's authentic and relatable.
  • Simple ingredients made with real Cane sugar
  • Flavors that inspire another gulp.