Kind Bag is a women-owned and run company, based in London, UK. Kind Bag’s products are carefully designed by a London team, aiming to encourage slow fashion by championing high-quality and timeless, colourful designs that can revolutionise your everyday wardrobe.

In 2019, Maria founded Kind Bag with the core mission to create functional designs, bridging the gap between sustainability and style through the use of colour. Growing up in Tenerife, surrounded by the beautiful ocean, she developed an early appreciation of the natural world. Despite initially pursuing a career in the world of law, Maria's quest for a stylish, sustainable and sturdy shopping bag led to the birth of Kind Bag and its first product, the reusable bag.

The idea behind Kind Bag was simple yet impactful: The world needed a bag that was not only strong for everyday use but also stylish and vibrant enough to add joy to any outfit. Maria’s relentless pursuit of sustainability, female empowerment, and a colourful world is at the heart of Kind Bag's ethos today. Under her leadership, Kind Bag has evolved into a brand that celebrates individuality, supports the creative endeavours of women, and brings a burst of colour to every day.

Kind Bag’s range of reusable bags, backpacks and other lifestyle accessories will be as handy as they are stylish for anyone, and with a wide range of prints and colours, there’s a design for everyone.

Why stock Kind Bag?

  • Affordable price points - our best selling Medium Reusable Bag retails for just £12

  • Products which look good and do good - the entire Kind Bag range is made from 100% recycled plastic bottles

  • The perfect gift for yourself or anyone else. All Kind Bag products will bring colour to everyday life and be used over and over again!