Khaled El Yafi founded The Berry Company in 2007 after being inspired by the publicity surrounding superfoods and their nutritious benefits. The Berry Company’s blueberry juice blend was their first product, which was rich in Vitamin C and K, and led them to win the ‘Best New Brand’ at the 2007 Beverage Innovation awards.

In 2008, The Berry Company launched their 1L range in two flavours, acai and goji, both of which are still available to customers today. This launch was closely followed by The Berry Company’s first export to Iceland, where the brands goji juice blend has become a widely recognised product across the country. Today, The Berry Company is present in over 50 markets across all seven continents.

Innovation has been consistent throughout The Berry Company’s history, with the launch of their 250ml cartons in 2010, Special Teas and 330ml cartons in 2011, Berry Kids in 2016, and ‘100’ and Lightly Sparkling in 2017.