As a fine food distributor supplying independent retailers including fine food stores, convenience stores and delis, we know the importance of making the most of seasonal occasions in stores. Spring sees a number of seasonal events which retailers should plan for to maximise sales, starting with Shrove Tuesday and Valentine’s Day, then Mother’s Day and last but certainly not least Easter.
Despite consumers reportedly having fallen out of love with Valentine’s Day in recent years, it means those that do celebrate the occasion make the most of it and intend to spend more. This year’s Savvy Shopper Panel revealed that 38% of shoppers planned to spend more on Valentine’s Day this year than last year and 43% tend to buy more expensive food and drink items than usual.
Mother’s Day is also a significant date in the grocery and retail calendar, in fact one of the most significant according to Mintel. More consumers were found to spend money on Mother’s Day than other events in the first half of the year including Valentine’s Day, Easter and Father’s Day.
So there’s no doubt that these seasonal events present opportunities for sweet sales by stocking your shelves with the finest quality gifts and products and encouraging purchases through in-store displays.
Here is our checklist to help you make the most out of in store displays and see sweet sales for these sweet occasions:
- How timely will you set up the display? Don’t launch too soon!
- Stand out! How will your display differ to that of your competitors?
- Why are you doing it? Focus on the purpose of engaging the customer to spend more and drive to purchase
- Is it relevant to your target customer base? How will you engage them?
Spring is the time to make use of gifting and product displays on the shop floor that engage customers and drive to purchase. Of course, the range on offer must be relevant and of interest to your customers to begin with too.
As a speciality and fine food wholesaler, we have an extensive range of the finest quality delicious groceries for these seasonal occasions including gifts, chocolates, spreads and more! You can download the full Spring 2018 catalogue here or call us on 03452 606060.