Maloney’s Budgens Ascot is owned by two brothers, Vince and Dennis Maloney, who purchased the store in 2006, with a clear vision to create a store that sits firmly in the heart of the local community.


This vision comes to life through a range of local focused initiatives including sponsorship of Royal Ascot Cricket Club Colts, supporting local and artisan producers together with the additional services offered in store.


Last year, the store returned a Post Office service to Ascot High Street, a service that is open every day including Sundays.  The shop also offers a fabulous deli counter, that in addition to deli products, also offers freshly made breakfast, lunches, rotisserie chicken and a wide range of hot and cold food.


The store is some 9,000 square feet, and as Heidi Jackson says, the team at Maloney’s aims to be not so much a convenience store but much more a convenient supermarket.


“Customer service is paramount, many of our customers are greeted by first name by our staff and we empower all of our team to go the extra mile, such as helping elderly customers to their cars, we even offer free home delivery to those that are unable to come in to the store.


“In addition to the staple products that you would expect to see in the shop, we try to surprise and delight customers by offering something different, through artisan and local producers,” says Heidi. 


“We try to anticipate our customers’ needs by ensuring that we are on top of shopping occasions and dietary trends.   For example we now stock a wide range of ‘free from’ products to cater for the increasing number of customers looking for these products.


“With the ever growing focus on wellbeing, fresh produce is a large part of our offering and we are constantly extending our chilled products range.”


The store currently stocks some 8000 different products, and seeks to mix shoppers’ desire for everyday low prices with special occasion offers and treats, always with an eye on quality.


“When it comes to food and drink, our customers are pretty adventurous when it comes to trying something new but we also hold regular sampling sessions, so that they can try new products before buying.


“Innovative fine food and drink definitely has a part to play within the shop, particularly seasonal products, snacking, healthy options and artisan products, which can be identified in the store under the banner Maloney’s Artisan Producers,” concludes Heidi.


Convenience store supplier, Cotswold Fayre has a diverse range of differentiated products spanning a huge range of categories.