With the Speciality & Fine Food Fair over for another year and the autumnal weather setting in, it can only mean one thing – Christmas is coming!  In fact, for most of our customers (whether they’re a farm shop, convenience store or deli) planning and buying for ambient Christmas has been and gone, and now it’s time to plan your chilled offering.


To help you have a successful chilled Christmas, we asked 200 retailers what their number one must-have chiller item was for Christmas*.  Almost 30% voted pigs in blankets as their top Christmas chiller item, with cheese not far behind with 25% of the votes.  The pudding companions custard or cream and brandy sauce or brandy butter all proved equally as popular as each other with more than 10% of the votes each.  Pork pies came out just above deli favourite paté, but it was one of the more traditional items that received the fewest votes – the famous sticky figgy pudding.


Based on this, we’ve pulled together a list of eight essential products or ranges to stock in store to keep your chiller sales happy this Christmas:


Premium Sausages - Pigs in Blankets – 12 x 454g (YBAP24)
Snowdonia Wax-coated Cheese – 6 x 200g (YSNW01-10)
Country Puddings – Creamy Vanilla Custard – 8 x 500g (YCPG21)
Macneil’s Smokehouse – Smoked Salmon – 6 x 200g (YMSS03)
Country Puddings – Brandy Sauce – 6 x 330g (YCPG22)
Adams and Harlow – Pork Pies – 2 x 1.36kg (YAAF05-07)
Dan Hull Deli - Paté – 6 x 140g (YDHU06-09)
Cartmel Sticky Toffee Pudding Co. – Festive Sticky Figgy Pudding – 6 x 730g (YCSP09)

Top chilled Christmas products


There’s no doubt that during the festive period fridges and freezers at home are at their fullest, so it’s more important than ever to ensure your store chiller is kept re-stocked and filled what your customers want most.


As a chilled food wholesaler, we have an extensive range of the finest quality, delicious chilled groceries including deli meat and fish, dairy, desserts and more! You can view the full chilled Christmas range here or call us on 03452 606060.



*Respondents were asked through two Twitter polls which ran on Cotswold Fayre’s Twitter page (@cotswoldfayre) for 2 days and voters were given a choice of 8 items.