Tastesmiths, producers of home-cooking curry kits, is now working with Cotswold Fayre, distributors of fine foods to independent retailers. The move demonstrates Tastesmiths’ commitment to growing the business and reaching more retailers. Tastesmiths’ range of curry kits is designed to make it easy for home cooks to rustle up a delicious, authentic-tasting curry from hand-picked quality ingredients.
Becky Hancock, Marketing Manager at Tastesmiths says: “We’re excited to be working with Cotswold Fayre and believe that Tastesmiths’ commitment to quality and authenticity means our brand fits perfectly in Cotswold’s portfolio. Tastesmiths' kits offer something a bit different to the curry sauces or dry spice kits available on the market - many of our ingredients, such as chilli, garlic, and ginger are fresh and all the spices mixes and blends are freshly ground by us so retain as much of their natural aromas as possible so that home cooks can create amazingly tasty dishes.”
Paul Hagreaves, Managing Director of Cotswold Fayre says: ”We are pleased to include Tastesmiths within our new rapidly growing chilled range. These innovative and unusual products help those who want to home cook quality meals, but are not quite sure where to start, and create a very high quality meal. We look forward to rolling them out to farm shops, delicatessens and up-market convenience stores.”
Seven of Tastesmiths most popular kits are now available via Cotswold Fayre: Balti Masala, Persian Khoresh, Madras, Goan Fish/Prawn Curry, Rogan Josh, Makhani and Korma Masala. The kits contain just the right amount of freshly ground spices and fresh ingredients. All home cooks need to do is add meat, fish or veg for a fresh, authentic meal. The packs include clear and simple instructions, but cooks are also encouraged to make the dish their own, for example choosing between a mild or hot chilli to suit their personal preference.
Tastesmiths’ ambition is to get more people cooking at home by making it more convenient. The team’s extensive research into how spices are used in different cultures - such as when it is appropriate to roast spices and when it isn’t, or how onions are cooked in different culinary traditions - has led to the continued development of Tastesmiths’ kits and the introduction of new recipes.
What’s more, because Tastesmiths hate waste, using their kits means you only buy what you need to make a particular dish. The kits store well and are a great way to liven up left-overs - giving a new lease of life to the remains of your Sunday roast or the unlikely collection of vegetables lurking at the bottom of your fridge!
Seven of Tastesmiths most popular kits are now available via Cotswold Fayre:
- Balti Masala - recreating the classic Balti developed by Indian restauranteurs in Birmingham and The Black Country. Ingredients include ginger, garlic, chillies, Indian bay leaf, cassia, dried methi and freshly ground spices including mustard seed.
- Persian Khoresh - all you need to make a hearty and wonderfully authentic Middle Eastern stew with vegetables or chicken. Ingredients include limes, boiled in salted water and left to dry in the sun, ginger, garlic, chillies, and freshly ground spices.
- Madras - a hot & spicy Indian spice blend originating from the city of Madras (modern Chennai). Ingredients include ginger, garlic, green chillies, fresh curry leaves, mustard seed and a separate pack of extra hot chilli powder.
- Goan Fish or Prawn Curry - just add the fresh fish of your choice or prawns to this kit of including creamed coconut to recreate the the aromas of south west India’s seaside state. Ingredients include: whole and ground spices, ginger, fresh curry leaves an green chillies.
- Rogan Josh - a rich & flavourful Kashmiri dish is popular in Indian restaurants and usually served with a medium heat. The kit contains a milder red chilli and a smaller fiery one so you can decide how hot you’d like it! Ingredients include: Ginger, garlic, red/green chillies, fresh curry leaves, whole spices and freshly ground spices.
- Makhani - with its roots in Mughlai cuisine from Peshawar in northern India, Makhani means with butter is a rich creamy dish, though it can be made lighter. Commonly known as Butter Chicken, it can be made with any meat or just vegetables. Ingredients include: ginger, garlic, chillies, cashew nuts, Indian bay leaf, cassia, dried methi and freshly ground spices.
- Korma Masala - originally Korma was reserved for Moghul Emperors as it contained expensive ingredients like almonds and coconut. It can be hot & spicy or sweet & mild, Tastesmiths shows you how to make it both ways. Ingredients include: ginger, garlic, green chillies, fresh curry leaves, creamed coconut, ground almonds, whole spices and freshly ground spices ( RRP: £3.99 )
Tastesmiths’ range of 18 home-cooking kits includes Korma, Balti, Rogan Josh and Madras as well as Jamaican Jerk Marinade, and Tex Mex Chilli Con Carne. The kits are available to buy via www.tastesmiths.com, Ocado and independent retailers.
The business was relaunched in 2015 and rebranded as Tastesmiths. Based in Walsall in the West Midlands, Tastesmiths remains a small business dedicated to producing high quality products and seeking out high quality, natural ingredients. All the spices are freshly ground before packing to retain their natural aroma.
Tastesmiths’ ambition is to encourage more people to cook more at home, by making it all more convenient. Cooking is what brings people together, whether they be families or flatmates – chopping mushrooms with a table knife, tearing up peppers, rubbing marinades onto pieces of meat, are all things that both novices and professionals alike do when putting food on the table. It’s also the perfect time to chat and share stories in a busy world!
Using fresh ingredients will make a world of difference to the taste of your food, raising your cooking to a whole new level.